Instagram has become an indispensable part of our everyday life. It wasn't that long ago that the filters and the typical square format were introduced. Launched in 2010, the app took the world by storm. It seems like everyone - including their dog - is now represented on the platform. Now, one or the other of you who have only used Instagram for private purposes so far may be wondering whether social media marketing is really the right thing for your brand. According to statistics, yes: In the US, 28% of adults use Instagram and more than 75% of total Instagram users live outside the US. And with more than 700 million active users per month, the platform has long since found its way into professional life. The feature-rich platform is now used worldwide and offers companies the opportunity to address their target groups on a more personal level and to inspire them, find new employees and introduce new products. But Instagram is not only used by many users, it is also used very intensively. More than half of all active users (51%) visit the site daily, 35% even several times a day. Originally intended for sharing photos and videos, the app has quickly become one of the most important social media platforms. Instagram is great for building brand awareness and marketing new products. 70% of all Instagram users have already used the platform at least once to find out about a brand. The app enables companies to promote their brands and products in an authentic, engaging way without being too intrusive.
The first time you use Instagram you may be a little unsure how best to go about it. No problem, we will help you! A platform like Instagram that is designed for visual content that is also posted in a timely manner can be a little intimidating. That's why we've created a comprehensive guide that introduces you step-by-step to the concept of Instagram marketing.
If you don't have time to read the full guide right now, you can just jump to the section that interests you most:
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