The Meaning of Keyword Research and Why It's Important

 

Keyword research isn't about search volume. I'll even argue that it is not entirely about traffic either, It's about choosing topics that potential customers are looking for, serving their needs, and eventually converting them into customers. So during this keyword research tutorial, I'm going to tell you the way to try and do keyword research that may increase traffic to your website and revenue too!

 

What is keyword research?

I believe keywords and keywords research are two different things. Keyword research is the process of picking the keywords that fit into your niche. It's the process of researching keywords that can possibly increase your traffic to your website and convert visitors into customers. The keyword research should be directed to answering questions such as, where are the visitors coming from? How many visitors visit your website? What kind of keywords is leading in the traffic to your website? It is an attempt to understand which keywords will bring more customers to your website. In the last 30 years, there have been numerous changes in keyword research and Search Engine Optimization. The change is more in the methodology.

 

Why is keyword research important?

By knowing the intent of your potential customers, you can select the correct keywords and phrases to rank highly in search results. You can also engage the right personas to increase your conversion rate. I know many people aren't aware of these things so that's what I want to teach you today: The Purpose of Keyword Research, It is a very helpful tool for online marketers and you can use it for several reasons: Finding relevant phrases to rank in search results. Creating high-performing content and increasing your chances of converting. Finding a title to put in search results. Choosing topics that are relevant and have a high return on investment. In order to find all this, you'll need to put together a keyword research tool.

 

How to do Keyword Research

1) Determine what your target keywords are (your ultimate target audience)

2) Make sure you choose a niche (your niche market) that is most likely to be most people are searching for your keywords.

3) Use tools like Google Adwords, Ahrefs, SEMrush, Moz, and Wordtracker to find related keywords that are similar and related to your target keywords.

4) Find out when you are going to apply your chosen keywords so that you can plan for when they are most likely to appear in SERPs. For example, if you are trying to sell video game accessories you could select sports, car, and news-related keywords to try and see if the search volume is big enough to make a market.

 

Keyword Research Tools

Wordtracker (popular and free one) LeadPages (popular paid one) SEMrush (popular paid one) The results will vary, but I am going to share some of my own examples with you so you can see the average results when it comes to keyword research tool recommendations. The keyword itself Obviously you know the content you're planning on writing or posting online is important, but your blog is probably not going to just be about your niche. The keyword should be important to your brand and it should still be relevant today. So try and include a relatively large keyword into your blog post title (somewhere on the first line) that you're going to use for your blog post.

 

Try Free Keyword Research Tool

Conclusion

So hopefully these basic SEO research and optimization tips helped you with your search engine ranking. This tutorial could've been so much longer, but these were just the easy ones. In fact, the basic things you should do in the competitive analysis could also include the following, (but I'll just briefly cover them for now) The competition analysis Hot topic analysis Book reviews Look at the competitor's directory Look at the top Google result for your keywords An old-fashioned keyword research campaign is often an outdated practice, but these little things can help you boost your search rankings so give it a shot! And for those of you that just want a quick boost to your SEO ranking, you can always try this!