Now that you know the most important things about using Instagram, we would like to give you a few more tips that not everyone knows, but that will help you to fully exploit the possibilities of the platform. Since the instructions are for the latest version, we recommend that you update your version before proceeding.
1. The perfect time to post an Instagram post
Since Instagram is an app for mobile devices, its users are active throughout the day. Still, you can increase the interaction with your content by posting content on Instagram at specific times. It is best to post content on a Monday or Thursday anytime, except between 3 p.m. and 4 p.m. (your audience's local time). Experience has shown that Instagram users are more likely to interact with content on weekdays and outside of working hours.
2. Link your Instagram profile to your Facebook page
One of the special features of Instagram is that the app allows users to seamlessly share content on other social platforms as well. Even if it may seem sensible to automatically link your other social media profiles (Facebook or Twitter), we still advise against it. Because content that brings good results on Instagram does not necessarily do so on other platforms. It is important that you tailor your content specifically to the individual platforms. Still, of course, your posts will get more attention if you link your Instagram profile to your other social media accounts, such as your Facebook page. Note: If you have set up a business profile on Instagram, your Facebook page is already linked to this.
If you decide to link your Instagram profile and Facebook page, all you have to do is follow a few simple steps: open your Instagram profile and tap the gear in the top right corner. In the Options menu, scroll down to Settings and look for Linked Accounts. If you haven't already signed in to Facebook on your mobile device, you will be prompted to do so now. Then select the Facebook company page to be linked. You will then be directed to the “Share Settings”. If the Facebook logo is blue, content sharing on Facebook is activated.
3. View posts marked with "Like"
Instagram offers the option of bundling all posts that you have previously marked with "Like". To do this, open the "Options" menu of your profile. Tap on the gear icon and select "Posts you like". Here you can You will now search through all the tagged photos and videos.
4. Rearrange Instagram filters
So that you can upload photos faster in the future, Instagram offers the option of placing your most frequently used filters at the top of the filter selection. To rearrange the filters or hide certain filters, open a post to edit it. When the filters appear, scroll to the far right and tap the gear icon under Manage. Place your finger on the three gray lines to the left of a filter and drag it up or down to where you want it. If you want to hide a filter, simply remove the checkmark to the right of the filter.
5. Insert line breaks in captions
You may also have noticed that when you are writing a caption on Instagram, the Enter key or Enter key on the keyboard is suddenly missing. You can easily show them again by tapping the 123 buttons. Before you insert a line break, however, you should bear in mind that users will only see the first three lines of the caption and first have to tap “More” to read all of the text. So use line breaks sparingly.
6. Hide posts in which you have been tagged
You can view posts in which you have been tagged by tapping the person icon in the lower right corner of your profile. To remove such a post, tap on the three dots in the upper right corner and then on "Hide photos". Select the photos you want to remove and tap Hide Photos again. Please note that this will only remove the posts from your profile. They persist on Instagram.
If you want to bypass this step, you can also choose to only show flags in your profile if you have consented to this. To do this, tap again on the three dots and then on "Marking options". Select the option "Add manually" here. Now you will be informed every time you have been tagged in a post. To view the post on your profile, tap the photo, then tap Show on My Profile.
Instagram analytics
Unlike Facebook, Instagram does not yet offer the option of performing detailed analyzes within the app. After switching to a business profile, however, there are some simple analysis functions available to you. You can get statistics on the number of followers and impressions, the reach of posts, and interactions. To do this, tap on “Show Insights” under your uploaded photo or video. You can also use Facebook's ad manager to keep track of the number of impressions and interactions and the cost of ad campaigns. These statistics do provide some useful information. However, since they only ever refer to a specific post or campaign, they do not provide a comprehensive overview.
However, there are some third-party apps that can help you analyze your Instagram content in more detail. With Iconosquare and Simply Measured you can track further metrics such as the growth in followers and the increase in interactions over time, you can determine the ideal time for the publication of content based on the performance of previous posts and measure yourself against selected competitors. Both apps are chargeable. However, you can first download a test version to check whether the respective app meets your analysis requirements.
Which Instagram metrics are important to you always depends on your individual goals. But every company should keep an eye on a few basic metrics. This includes interactions ("likes" and comments) and the growth in followers over time. If you post content that adds value to your target group, you will automatically gain more and more followers and receive more "likes", comments and video views with future posts. Even if you don't really need more detailed insights or you don't have enough budget for better analytics tools, you should still track these basic metrics. Because this is the only way to ensure
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