SEO Course For Beginners At Free Of Cost

In this course, I'll be teaching you the fundamentals of SEO with a heavy focus on execution. And while it's a beginner's SEO course, I don't want you to be fooled by the word "beginner." Even for an 8-figure business like Ahref's, they don't do anything crazy technical or complicated. Directly from the beginning, we've stayed with the essentials of SEO that prompted intensified development. And today, Ahref's site gets over a million monthly visits from Google search alone, making SEO one of our most effective strategies to get traffic to our site. So the course is broken down into four modules, which is more of an introduction to the course as well as an SEO 101. In this tutorial, we'll go over the basics of SEO and cover things like: 

1. #SEO Basics: 

i) What is SEO, 
ii) Why it's important and 
iii) How it works. 

2. #Keyword Research:  

I'll tell you how to find keywords to target that can benefit your business throughout these lessons. 

3. #On-Page SEO: 

In this module, we'll talk about optimizing your pages to rank for those keywords. 

4. #Link Building: 

This is one of Google's most prominent ranking signals which has proven to contribute to higher rankings in search. Finally, we'll finish off with the, 

5. #Basics of Technical SEO:

This will mostly be about your website and its maintenance. Alright, let's kick things off with the SEO basics. 

 1. #SEO Basics: 

 i) What Is SEO: 

- SEO stands for search engine optimization. And it's the process of optimizing content to be discovered through a search engine's organic search results. Now, let's talk a bit about how they work. If you're totally new to SEO, it's almost effortless to consider web indexes as libraries. In any case, rather than putting away books, they store duplicates of sites and site pages. So when you look for a question, the web crawler will at that point glance through all pages in its record and attempt to return the most significant outcomes. Furthermore, SEO shows to web crawlers that your page is that result.

 ii) Why Is SEO Important?: 

- Now, you might be thinking: Why should I focus on SEO when there are so many other marketing mediums? Well, three major things attract marketers to search engine optimization and in my opinion, these three things make SEO the best traffic source for your website: 

 #1. Unlike paying for ads, search traffic is free. 

 #2. Organic traffic is typically consistent once you're ranking high: 

- Whereas other mediums like social media and e-mail marketing result in traffic spikes that usually end up fading to nothing. And it makes sense because social media networks are designed to surface fresh content. E-mails often get marked as read, forgotten, or land in the spam box. Whereas search traffic is a result of users actively searching for information. And the number of searches for a given topic typically consistent month to month.

 #3. You have the opportunity to reach massive audiences: 

you wouldn't have access to otherwise. In fact, as of October 2019, there were nearly 4.39 billion internet users around the world. And almost 4 billion of those people are Google users. This is why search engine optimization is an 80 billion dollar industry and why marketers from all walks of life are adopting and pursuing it today. Everybody needs their business to get found and SEO is the ideal method to do that. 

 iii) How Google Works: 

There are two parts to this, 

 #Crawling & Indexation: 

- These two things are what actually allow Google to discover web pages and create their search index. So to actually attain information, Google uses crawlers, also known as spiders, which gather publicly available information from all over the web. The spiders will start crawling from a list of known URLs called seeds. They then follow the hyperlinks on those pages and crawl those newly discovered pages. And this process goes on and on, allowing them to collect a ton of information. They then take all of this data back to Google's servers to be added to their "search index." And that's what people like you and I are searching through when we key in a query in Google. Presently, if you somehow happened to look for something and Google returned each outcome that referenced your words on the page, at that point you'd end up with truly downright terrible. This brings us to the second part. 

 #Google's Ranking Algorithm: 

- Google has hundreds of ranking signals and they make tweaks to their algorithm 500 to 600 times per year. So to be frank, no one knows exactly how their algorithms work. But they've given us clues and some guidelines to better understand the most important factors. In addition, third-party companies like SEMrush have done studies to test and better understand these factors.